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Online Pop-Up Ads

Pop-up ads and other online offers for loans may be tempting to click on, but you could be putting your personal and financial information at high risk.

Many of the online advertisements for loans are not from actual lenders, but lead generators that collect your personal information and then shop your loan application to a network of lenders. Your loan application will then be sold to the lender that decides to offer you a loan. Your name, address, Social Security number, banking information, annual income, and other sensitive information could land in the hands of several unknown third-party lenders. Even if your loan is sold to one lender, it may not stop other lenders from contacting you.


Before you click on a pop-up ad, consider the following:

Is the company licensed in Colorado? Verify a lender's license status by searching the Licensed Supervised Lenders List

  • In order to become a licensed lender in Colorado, the lender must provide specific information to determine if the company complies with Colorado's lending laws.
  • Licensed lenders must follow Colorado lending laws, which set allowable loan rates and fee limitations.

Is this a Lead Generator or a Lender?

  • Look closely for disclosures that the company is not a lender.
  • Look out for lead-generator phrases such as, "connecting you with lenders," or "our loan network." These phrases indicate your information will be shopped around.
  • If you are already on a website, read the privacy policy to find out how your personal information will be shared with third-parties.

Watch out for reroutes!

  • Before you click on anything, hover your cursor over the link or icon to see what website you will be redirected to - do not click on any links to unfamiliar websites.
  • Being redirected to many different websites could mean you are providing your personal information to several unknown companies.

Lowest rates guaranteed?

  • Most online loans turn out to cost significantly higher, as most online lenders are not licensed and exceed the maximum allowable rates and fees.

If you believe you have been a victim of an unlicensed online lender, please file a complaint with our office.