Universal Opt-Out Shortlist

The Colorado Privacy Act (CPA) contains express Consumer rights, including the rights of Colorado Consumers to opt out of the Sale of Personal Data and the Processing of Personal Data for Targeted Advertising. Beginning on July 1, 2024, organizations that fall within the CPA’s application thresholds must allow Consumers to opt-out of the Sale of their Personal Data or use of their Personal Data for Targeted Advertising using a Universal Opt-Out Mechanism (UOOM).   

To ensure that Consumers and Controllers know which UOOMs will be enforced in Colorado, CPA Rule 5.07 explains that the Attorney General will “maintain a public list of Universal Opt-Out Mechanisms that have been recognized to meet the standards of this subsection,” and that the list “shall be released no later than January 1, 2024, and shall be updated periodically.”   

The Colorado Department of Law accepted applications for UOOMs from October 5 – November 6, 2023 and selected a narrow list of potential UOOMs for consideration (the “shortlist”). The Department now welcomes public comment on the shortlist of UOOMs and their accompanying applications. The department will consider public comments alongside each application and the criteria outlined in the UOOM application when deciding the final list.  

To offer a comment or feedback on one of the potential UOOMs, please review the applications on the shortlist and share your comment using the links below. Comments will be accepted until 11:59PM MST on December 11, 2023. Please contact our office at coprivacy@coag.gov if you need special accommodations or have additional questions. 

“OptOutCode” Application 

Click here to comment on OptOutCode’s application 

“Global Privacy Control” Application 

Click here to comment on Global Privacy Control’s application 

“Opt-Out Machine” Application 

Click here to comment on Opt-Out Machine’s application 

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